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Taco Bell to open Mexican-themed resort

Hotel launches in August....

Bud Light hosts dive bar tour

Event is being staged for fourth consecutive year....

Disaronno to stage 24-hour bar shift

Bars around the world are taking part in initiative....

Pringles and Cheez-It to stage basketball showdown

Kellogg snack brands Pringles and Cheez-It are offering five basketball fans the chance to take part...

Delta Airlines, Tostitos and Doritos among brands activating at this year's Super Bowl

Super Bowl Live - a 10-day festival hosted in the run-up to the NFL's championship game, will open o...

Kellogg's to open immersive cereal café in New York

Kellogg's is reviving its cereal café concept, opening a permanent store in New York City's Union Sq...

Hendrick's stages subterranean garden experience

Premium gin brand Hendrick's is hosting a summertime garden pop-up with masterclasses and events....

Watch: Bompas & Parr's Future Forest at Westfield

Adventure zip wires, soundscapes and fruit clouds are all part of the experience at Westfield's Futu...

Campari to host masterclasses on narrowboat

Italian aperitif brand Campari is recreating the spirit of Milan's Navigli canal by inviting guests ...

Lululemon, Topshop and Gap to activate at Summer Streets festival

Regent Street's Summer Streets Festival is set to feature a number of experiences from fitness and r...

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