McDonald’s challenges fans to recite 1987 Big Mac chant
Campaign marks the start of a newly forged creative partnership between DDB Sydney and Adam & Eve/DD...
McDonald’s and Leo Burnett draft 'pre-nug' chicken-sharing contract
McDonald’s teased the agreement with a trailer on Instagram....
KFC ads show how its wrap is 'workplace appropriate'
Campaign was created by Mother....
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US new-biz spotlight: Creative activity more than doubles but media slows
FMCG is the driving force for growth....
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Global new-biz spotlight: Media activity bounces back with Ferrero and Beiersdorf moves
Meanwhile, Ikea dominates creative....
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Global new-biz spotlight: Media outlook worsens with fewer major moves
Meanwhile, North America creative activity soars....
Wagamama dips into open water and steaming ramen in new TV spot
Partnership with Mental Health Swims will see free swimming events featuring Wagamama pop-ups....
McDonald’s knows it should be thinking 'fans', not 'customers' – and I’m lovin’ it
Playing on the brand's own fandom by connecting it to others is the pinnacle of advertising....
McDonald’s showcases its starring role in classic films and TV
'As featured in' includes collaboration with London-based streetwear brand Palace....
Leo Burnett and McDonald's reject charge of plagiarism over number-plate ads
Art director Zed Anwar’s One Minute Brief work appeared on social four months ago but Leo Burnett UK...
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