Cadbury marks birthday with 200 years of history in 60 seconds
'Yours for 200 years' campaign was created by VCCP London....
Global new-biz spotlight: Media activity bounces back with Ferrero and Beiersdorf moves
Meanwhile, Ikea dominates creative....
Chupa Chups targets Gen Z with Roblox in-game skating experience
Activation is first of its kind for Wavemaker....
What Mars wants from retail media networks
Mars' global media leads explain to Campaign how they use retail media not just to drive sales, but ...
Publicis takes largest bite out of Mondelez’s global media business
WPP's Wavemaker and VaynerMedia were also handed pieces of the confectionery business....
Mars named vice chair of Unstereotype Alliance
The alliance aims to eradicate harmful stereotypes in advertising and marketing....
Bake against the machine: Maltesers partners Google Cloud to create AI cakes
Computer-generated recipe tested against dessert by Bake Off’s Peter Sawkins....
Reese’s gets salty with March Madness Twitter sweepstakes
The social media campaign aims to get fans to share their ‘saltiness’ about the tournament....
‘Trading one problem for another’: Twitter users baffled by Krispy Kreme’s free doughnut offer to vaccinated customers
“If you don’t qualify yet, don’t worry. Krispy Kreme still offers affordable preexisting conditions,...
Mars CMO credits long-term commitment for its creative success
Jane Wakely "absolutely thrilled" to earn Spikes Asia Advertiser of the Year award, with Asia-Pacifi...
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