AI is breaking the agency business model
A tool that promises efficiency and automation is counterintuitive to a time and materials business....
Campaign Chemistry: Grey’s Laura Maness and Gabriel Schmitt
The global CEO and CCO of the iconic creative shop chat about evolving for the future....
Campaign Chemistry: Nielsen chief product officer Deirdre Thomas
Thomas chats about how Nielsen is transforming audience measurement as the 2024 upfronts take place....
R/GA merges US and LATAM operations under April Quinn
EXCLUSIVE: Quinn will oversee the region as Americas president in digital agency’s latest restructur...
Media industry has changed, but upfronts remain
The annual buying confab remains a stalwart tradition on the advertising calendar despite profound e...
Campaign Chemistry: StreetEasy head of integrated marketing Bridget Sullivan
Sullivan chats about StreetEasy's latest brand campaign and why it’s remaining dedicated to its core...
Andrew Swinand joins Inspired Thinking Group as CEO
EXCLUSIVE: The former Publicis Creative and Leo Burnett U.S. CEO is relocating to the U.K. to lead t...
Carpe diem: Digital transformation is poised for a comeback
Generative AI will reignite the need for transformation services and digital agencies must be ready ...
Stagwell’s revenue climbs in Q1 as tech clients return
The holding company is eyeing international expansion and digital transformation for growth....
Campaign Chemistry Rewind: Wieden + Kennedy co-CCOs Marques Gartrell and Brandon Henderson
Gartrell and Henderson go behind the scenes on McDonald’s Grimace campaign and give a sneak peek at ...
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