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A baby looks out of a plane

BA billboards flip the camera to show staff and passengers looking out of aircraft windows

March 28, 2024, by Imogen Watson

Uncommon Creative Studio created the OOH campaign as part of BA's wider "A British original" work....

Tourism Ireland: 2023 ad starring Sharon Horgan, who is photographing a couple of men and their dog on the hills of Ireland

Tourism Ireland reviews global creative account

March 20, 2024, by Ben Bold

Business has been handled by Publicis.Poke for 13 years....

a black and white photo of Frazer Gibney

Pitching: Myth busters and home truths

December 06, 2023, by Frazer Gibney

From the misnomer of the so-called 'chemistry meeting', to the notion that the agency that wants it ...

Bond Street tube station resigned as 'Burberry Street' during London Fashion Week

Bond Street Tube station becomes ‘Burberry Street’ and draws mixed reaction

September 18, 2023, by Ben Bold

Social media has reacted with delight and opprobrium....

Uncommon work for BA

British Airways expands ‘A British original’ with playful art direction

August 01, 2023, by Imogen Watson

The original campaign won the Outdoor Grand Prix at the Cannes Lions International Festival of Creat...

The windmill at the Moulin Rouge in Paris

Airbnb to stoke marketing fire after praising performance ‘laser’

May 11, 2023, by Daniel Farey-Jones

CEO promises big brand push aimed at young travellers this summer....

Paris Hilton (Hilton Hotels)

Was Paris Hilton's TikTok ad a 10 out of 10?

March 02, 2023, by Charlie Cottrell

Should the advertising industry start making 10-minute TikToks? Of course not....

Tourism Australia still

Kangaroo and unicorn team up in nine-minute Tourism Australia promo

October 20, 2022, by Gurjit Degun

'Come and say g'day' has been directed by The Greatest Showman's Michael Gracey....

Still from Virgin Atlantic

Virgin Atlantic taps RuPaul's Drag Race star Michelle Visage in campaign around gender identity policy

September 28, 2022, by Gurjit Degun

Staff have the option to choose uniform that best represents them....

A shot of London's Tower Bridge and the capital's skyline

M&C Saatchi to big up UK capital after winning London & Partners global creative

March 28, 2022, by Ben Bold

Creative work under new agency will kick off with £7m drive to attract overseas tourists....