Speak the language of the CFO and CEO to make investment case for marketing
Boards recognise the value of brand to drive growth, says our Investor View columnist....
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Uncommon co-creates fintech saving app (aka the 'fuck you fund')
Communion savings account offers interest earnings of up to 5.66%....
Binance invests in Saatchis and 72andSunny as joint global creative partners
It marks the first time the crypto giant has appointed a retained agency....
Investor view: Why it is as important as ever to speak the language of the CFO
Smart marketers need to make the case to their bosses about the value of investing in advertising in...
Virgin brand chief Lisa Thomas to leave amid restructure
Changes will bring Virgin Red loyalty programme closer to Virgin brand....
E*Trade tells the bitter truth about the One Percent
The middle class plots against the filthy rich in new campaign from MullenLowe....
Jazz FM and Aberdeen Asset Management ink tie-up with BA
Jazz FM and Aberdeen Asset Management have developed a marketing partnership with British Airways th...
Lexus to sponsor City AM awards
City AM, the free financial newspaper, has secured Lexus as the headline sponsor of its annual award...
City AM to launch Société Générale market challenge
City AM, London's free business newspaper, has brokered a deal with European investment bank Société...
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