Why extraction at the gaming adspend goldmine remains a challenge
Mobile gaming is a huge, global phenomenon and is only set to get bigger. So why aren't more brands ...
Apple presents a modern-day twist on 'A Christmas Carol'
TBWA\Media Arts Lab created the stop-motion and live-action film....
We Are Social launches AR-focused agency
The agency, called Make My Day, will focus on producing AR campaigns at scale for global brands....
Google creates ‘full-body’ experience to show its design is ‘shaped by water’
The immersive experience takes place during Milan Design Week....
Unilever’s Conny Braams: ‘Trust not crypto’ should be currency of Web3
Braams has also taken on new role at FMCG giant to mark convergence of marketing and sales....
Publicis Groupe retains Samsung U.S. media and digital business
A ‘Power of One’ team of agencies will continue to handle media and digital for the brand....
Supertanker Google will charge ahead despite the coronavirus setback
Why would Google think about a hiring freeze at all right now? Even if it cuts marketing spend, the ...
YouTube opens first-ever pop-up in New York
YouTube house promotes platform's growing list of offerings....
Tech brands tumble amid Apple's downward revenue revision
Apple's share price dropped by 7% in after-hours trading....
Huawei's CMO on the power of collaboration and the need to amplify the brand
Huawei recently overtook Apple as the world's second largest smartphone manufacturer but its brand a...
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