Why extraction at the gaming adspend goldmine remains a challenge
Mobile gaming is a huge, global phenomenon and is only set to get bigger. So why aren't more brands ...
Adtech platforms Bidstack and Venatus announce in-game advertising partnership
The tie-up will allow both companies to enhance their in-game campaign offerings....
Dept launches gaming division after finding '88% of Gen Z are gamers'
Isabel Perry, vice-president of emerging technology at Dept, tells clients: 'Your future customer is...
Why gaming is where the real metaverse opportunities are
Amid recent headlines suggesting that the metaverse is "dead", marketers should reframe their idea o...
House 337 wins ‘multimillion-dollar’ global creative for mobile gaming giant
Dream Games is a Turkish company valued at about $2.5bn in early 2022....
PlayStation appoints global media agency
EssenceMediacom won a review that kicked off in May....
PlayStation creates mystifying spot to launch revamped subscription service
Ad has been created by Adam & Eve/DDB....
Unilever’s Conny Braams: ‘Trust not crypto’ should be currency of Web3
Braams has also taken on new role at FMCG giant to mark convergence of marketing and sales....
New player: how Samsung levelled up with gaming breakthrough
Launching a new type of chip isn't normally the sexiest update, so Samsung teamed up with Bartle Bog...
Gaming is huge. How can advertisers get involved?
Advertisers’ hanging approach to the gaming sphere is evolving as demographics of the typical gamer ...
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