Brands take the Super Bowl’s second biggest stage: social media
Brands are seizing on the Super Bowl buzz on social media platforms....
Publicis Groupe retains Samsung U.S. media and digital business
A ‘Power of One’ team of agencies will continue to handle media and digital for the brand....
Phenomenon acquires Marketing Supply Co.
The creative and performance marketing agencies are joining forces as clients seek a more integrated...
How agencies are supporting Gen Z employees in turbulent times
Gen Z calls for meaningful action from leaders in the wake of ongoing turmoil...
How Mondelēz, Peloton and Tubi are adapting to the new COVID-19 reality
Brands are embracing e-commerce and digital activations for the long-term as the pandemic accelerate...
Gen Z and millennials shop local and with purpose
As COVID-19 accelerates the shift to online shopping, younger consumers are seeking out local busine...
Got Milk? returns to advertising with spots by PR firm Weber Shandwick
National milk board uses found footage and influencers for spots that will air on broadcast and digi...
Farewell note from Campaign US Editor Lindsay Stein
This isn't goodbye - it's the start of a new adventure....
One-word answers special edition: Favorites from the first half of 2020
Here are 8 of the best answers from January to now....
Nearly half of senior brand managers are dissatisfied with COVID-19 response
Forsman & Bodenfors survey includes insights from marketing decision makers in the U.S. and Canada....
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