Coke launches 'Reasons To Believe' campaign to promote positivity
Coca-Cola has today launched a 'Reasons To Believe' campaign that aims to show itself as a brand tha...
Fake beans 'Haynes' proves not for astronauts in outer-space monster rampage
A fake ad for 'Haynes' beans shows the dangers of eating such high-in-fibre food when you're an astr...
Marketing's top 10 stories of the year - according to you
At Marketing we endeavour to bring you the biggest stories in our industry as they happen....
Britvic names ex-Diageo marketer Matt Barwell as CMO
Britvic has hired former Diageo marketing director Matt Barwell as its new chief marketing officer....
Mars cuts back chocolate bar size but keeps price up
Mars has cut the size of its Mars and Snickers bars by 10% in a bid to meet its calorie commitments ...
Innocent focuses on emotion and charity in marketing overhaul
Innocent Drinks has overhauled its marketing strategy to focus on emotional messaging and charity wo...
It's a pizza delivery! Domino's parodies BA's #Lookup ads
The flash of a headlight, the familiar blue box attached to the back of a delivery bike, and a child...
Typhoo Tea uses fake customer complaints to lobby retailers
Typhoo Tea, the British brand that has been around since the turn of the century, has become part of...
Coke promotes Jonathan Mildenhall to North America role
Coca-Cola has promoted Jonathan Mildenhall, the marketer known for leading the company's global 'Ope...
Coke relaunches loyalty area Coke Zone as content hub
Coca-Cola has overhauled its online loyalty area Coke Zone as a new content hub, intended to give co...
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