OMD collects AliExpress global mandate
The account, believed to be worth US$25 million, was previously held by MediaPlus and MediaCom....
Super Bowl LV already has a marketing winner: Budweiser
And its strategy is purpose....
Publicis Groupe retains Samsung U.S. media and digital business
A ‘Power of One’ team of agencies will continue to handle media and digital for the brand....
700 prospects use TikTok to try to get jobs at Day One Agency
The firm is using the short-form social media platform to find talented young staffers....
Phenomenon acquires Marketing Supply Co.
The creative and performance marketing agencies are joining forces as clients seek a more integrated...
How Mondelēz, Peloton and Tubi are adapting to the new COVID-19 reality
Brands are embracing e-commerce and digital activations for the long-term as the pandemic accelerate...
Gen Z and millennials shop local and with purpose
As COVID-19 accelerates the shift to online shopping, younger consumers are seeking out local busine...
COVID-19 vaccine confidence campaign tugs on heartstrings
Pfizer, BioNTech and an alliance of healthcare associations urge Americans to get vaccinated in new ...
Digital agencies dominate R3’s latest new business league, but pitch activity is dropping
Droga5, R/GA and Huge take the lead on new business wins at creative agencies in the U.S....
Mobile click fraud jumped 62% during peak COVID-19 months
"Click fraud has grown in sophistication over the past several years..."...
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