Google retires DoubleClick brand as it merges the ad platform with its analytics
Google is merging its DoubleClick ads platform with Google Analytics 360 Suite and rebranding the ne...
Unilever CMO Weed defends Facebook and Google's ad-funded model in heated debate
The Economist's Big Debate around the power of the big tech players which involved Facebook, Unileve...
YouTube launches tools for advertisers to experiment, mark key brand moments and remix ads in real-time
YouTube has rolled out a set of creative and analytical tools for advertisers so they can test ads b...
Now brands will be able to track effect of Snapchat ads on in-store purchases
Snapchat has partnered with Axciom's ID resolution provider LiveRamp to launch a new measurement pro...
VIDEO: Blockchain the myth vs reality: Distilled
Campaign's Breakfast Briefing on Blockchain: the myth vs the reality answered the industry's questio...
Why Cannes named Spotify, not a person, for top media honours this year
Cannes Lions has switched its media person of the year award to that of media brand at the request o...
Eric Schmidt and Facebook's chief AI scientist believe Elon Musk is wrong about an AI-pocalypse
Tesla founder and chief executive Elon Musk's belief that AI will doom mankind is just wrong, Eric S...
Satya Nadella aims to make Microsoft the most ubiquitous AI platform for businesses
Microsoft's new sense of purpose is to democratise elite AI-technology, its chief executive Satya Na...
Zuckerberg wants 'independent' appeals court to arbitrate Facebook content disputes
Despite facing heavy criticism over Facebook's management of the Cambridge Analytica crisis, its chi...
Why Dara Khosrowshahi left Expedia for 'broken' Uber and what he intends to do with it
"Why would you leave a successful company like Expedia, for a broken troubled one like Uber?" Public...
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