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A black and white picture of Conny Braams of Unilever

Unilever’s Conny Braams: ‘Trust not crypto’ should be currency of Web3

Braams has also taken on new role at FMCG giant to mark convergence of marketing and sales....

Morten Grubak

The metaverse can be a creative renaissance

The metaverse will spark the same creative renaissance as digital and TV — but not until we get over...

Image taken from an R/GA Vollebak campaign

Why the tech optimists at R/GA want to bring a human touch to our brave new (virtual) world

The global digital agency has spent the past couple of years restructuring and resetting and now ins...

Pinterest expands AR makeup try-on feature

The feature will now allow users to virtually try on eyeshadow using their phone cameras....

YouTubers The Fitness Marshall and Laura in the Kitchen introduce viewers to the YouTube House

YouTube opens first-ever pop-up in New York

YouTube house promotes platform's growing list of offerings....

Audi rolls out global VR experience to get people back into the showroom

Consumers are so well-informed by their online research they no longer feel a need to visit car show...

Get ready for the era of mixed reality

For brands, transformation should be about combining the online and offline worlds through technolog...

Geometry Global and Blippar launch global partnership to bring AR to retail

Geometry Global has entered a global strategic partnership with augmented reality specialist Blippar...

VR not up to hype; moderate growth projected this year

Greenlight Insights forecasts that the VR industry will grow at a moderate rate to reach $7.2 billio...

Facebook's AR plans have the industry in a tizzy

We asked the industry what updates from Facebook's Developer Conference F8 they were most interested...