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Branding cannabis: A woman-led SXSW panel digs into the emerging trends and potentials of the growing industry

March 15, 2017, by Ilyse Liffreing

Companies are reversing the "stoner" stereotype with sleek, sophisticated retail experiences....

How Reebok capitalized on Delta's big computer meltdown

August 15, 2016, by Ilyse Liffreing

Looking to bring its "Be More Human" campaign to life, the brand leapt into action when thousands of...

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