Pepsi's BP oil spill activity praised by CSR experts
Pepsi’s corporate social responsibility (CSR) activity surrounding the BP oil leak in the Gulf of Me...
Coke rethinks digital approach after Facebook controversy
Coca-Cola is reviewing its approach to digital marketing after a Facebook campaign for Dr Pepper wen...
Kronenbourg defends premium position with autumn ad drive
Kronenbourg 1664 is readying a multimillion-pound marketing assault to assert its premium positionin...
Vedett to tour UK in branded cement mixer
Vedett, the premium Belgian lager, is embarking on a nationwide party tour in a branded cement mixer...
Buxton extends ECB cricket deal
The England and Wales Cricket Board (ECB) has extended its partnership with Buxton Natural Mineral W...
Morrisons adopts celeb-free activity
Morrisons will this week roll out its new marketing strategy after ditching famous faces from its ad...
Capri Sun ties up with Habbo Hotel
Coca-Cola has tied up with social networking site Habbo Hotel across 70 million packs of the soft dr...
Amazon takes on supermarkets with online grocery offering
Amazon has unveiled an online grocery offering in the UK, which challenges the likes of Tesco and As...
Heston Blumenthal and Waitrose to launch co-branded range
Waitrose is to sell 20 new food products created by brand ambassador and celebrity chef Heston Blume...
Coca-Cola to screen goal celebrations on Piccadilly sign
Coca-Cola is claiming a world first with an interactive World Cup campaign using its iconic Piccadil...
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