Apple retains crown as world's most valuable brand as Facebook value sinks
Apple has beaten Google to the top, with Amazon in third place....
Snickers aims for youth appeal with Elton John 'rap battle' ad
Sir Elton John is to replace Mr Bean as the face of Snickers' ongoing "You're not you when you're hu...
Mars consolidates £1.4bn global media planning and buying into MediaCom
Mars has consolidated its estimated $1.8bn (£1.4bn) global media planning and buying business into G...
Bacardi celebrates 'untameable' spirit with global marketing campaign
Bacardi is rolling out a new marketing strategy, focusing on the brand's "irrepressible spirit" and ...
Birds Eye creates Facebook app allowing users to track peas 'from field to freezer'
Birds Eye aims to dial up awareness around the provenance of its products with the launch of a Faceb...
Starbucks ordered to pay £1.7bn in dispute with Kraft
Starbucks has been ordered to pay $2.76bn (£1.73bn) in damages to Kraft Foods, after the coffee chai...
George Clooney and Matt Damon spar in Nespresso spot
Two of the smoothest actors in Hollywood battle over a cup of coffee in the latest ad campaign for N...
Coke to launch Shooting Star Christmas push
Coca-Cola is set to unveil a new Christmas-themed ad promoting "good deeds", as part of its annual f...
Lyle's pushes seasonal syrup appeal with Halloween edition
Lyle's wants bakers to get in the seasonal mood with a limited edition designs for its Black Treacle...
McDonald's ends 40-year-old Heinz deal after BK boss appointment
McDonald's is ending its 40 year partnership with Heinz, after the condiment maker appointed former ...
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