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January 25, 2021, by Sabrina Sanchez

The digital activation is an effort by the brand to reach younger audiences during the big game....

January 22, 2021, by Jessica Goodfellow

CEO Alan Jope said commitments to address social inequality "will make Unilever a better, stronger b...

January 14, 2021, by Sabrina Sanchez

Brands are embracing e-commerce and digital activations for the long-term as the pandemic accelerate...

October 01, 2020, by Elaine Underwood

Ordinary people making bold moves are featured in the campaign by Energy BBDO, which will appear in ...

September 25, 2020, by Matthew Miller

Faced with public outcry about their logos and imagery, brands often drag their feet to a degree tha...

August 07, 2020, by Elaine Underwood

Campaign by agency Johannes Leonardo puts a dash of sarcasm and spice into the brand’s more earnest ...

August 04, 2020, by Elaine Underwood

National milk board uses found footage and influencers for spots that will air on broadcast and digi...

July 24, 2020, by Elaine Underwood

The new ad was shot by GS&P cofounder Jeff Goodby and will air in New England....

July 23, 2020, by Elaine Underwood

Alongside agency VaynerMedia, the garden line goes for reconnecting with nature and the togetherness...

July 21, 2020, by Diana Bradley

CEO James Quincey laid out the company's plan for increased marketing effectiveness and efficiency a...