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Johnnie Walker looking for global agency

Johnnie Walker looks to global DM network

LONDON - The drinks giant Diageo is looking for a direct marketing network to handle relationship ma...

Weetabix: Allmond wins media account

Allmond Partnership wins Weetabix £15m media account

LONDON – Breakfast cereal Weetabix has handed its £15m media business to The Allmond Partnership fol...

McDonald's: getting back to what it's good at

McDonald's seeking growth with back to burgers policy

LONDON – McDonald's is getting back to burgers as it begins a sell-off of some non-McDonald's restau...

SMA: aiming at new parents

SMA Nutrition targets new parents with CRM strategy

LONDON - SMA Nutrition, the baby milk producer, is to provide help and advice to expectant and new m...

Guinness: spreading magic for Christmas

Guinness uses magic mailer for Christmas drive

LONDON - Diageo-owned stout brand Guinness is using a pre-Christmas mailer, through Tullo Marshall W...

'CD:UK': Cat and pop pal Beyonce being backed by Ribena

Ribena extends CD:UK sponsorship until December 2004

LONDON – Ribena is to extend its sponsorship of ITV Saturday morning chart show 'CD:UK' until the en...

Mobile shopping

Aerodeon and Bluegrid develop mobile loyalty offering

LONDON – Retailers will be able to offer money off coupons and reward vouchers to shoppers on their ...

McDonald's: fries fury

McDonald's ad banned for misleading claims over fries

LONDON – Burger giant McDonald's has come under fire for a press ad that fails to give the full stor...

Martini: WWAv devloping promotional push

WWAV North develops Christmas drive for Martini

LONDON - Martini is aiming to increase sales in the run-up to Christmas with a two-pronged direct ma...

Rizla: banned 'Twist and Burn' ad

Rizla Twist and Burn ad banned for condoning drug use

LONDON – An ad for Rizla cigarette papers with a picture of a Rizla packet twisted at one end, resem...

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