Content from our thought leader

Will Green

News Editor

Will Green is news editor at Campaign UK

A man with an armful of boxes on his doorstep

Amazon ad puts the focus on envious CMO

The campaign was created by Anomaly New York.

A family on a beach in matching clothes

Primark launches new branding by VCCP

VCCP landed Primark's creative account last year.

As woman in taekwondo kit being kicked by a cartoon foot

IPC and Adam & Eve/DDB spot seeks to shatter illusions about Paralympic sports

Campaign launch marks 100-day countdown to the Paris 2024 Paralympic Games.

“Feliz St Patrick’s Day” plays on audience expectations

Kahlúa spot challenges Guinness' hold on St Patrick's Day

The campaign was created by Wieden & Kennedy London.

Anthony Freedman and Jono Holt

Otherway acquired by holding company Common Interest

Otherway becomes second agency to join Common Interest, which is on a shopping spree.

Monkey Shoulder cement mixer amid revellers

Monkey Shoulder picks creative agency

Iris has won the US account.

Still from "Birthday" film by VCCP for Cadbury

Cadbury marks birthday with 200 years of history in 60 seconds

'Yours for 200 years' campaign was created by VCCP London.

Sir Martin Sorrell

S4 Capital reports 'difficult' Q3 as headcount drops by 9%

'Continued client caution' hits Q3 results.

Person holding a phone with X logo on it

X global sales and marketing boss steps down

He has been with the company for more than 11 years.

Future of Media Agency Models report

Quarter of brands say their media agency model is 'unfit for future needs'

Similar proportion aims to consolidate media and creative with single partner, WFA and MediaSense research finds.

Red graph line going down against background of currencies

Ebiquity warns of 'risk averse' ad market as clients cut budgets

Commentators point to 'soft' pitch market, but it is expected to pick up in 2024.

Russell Brand
A couple dancing

Adidas evokes the past in Originals brand platform

Trio of films echo brand's famous three stripes.

New York Bakery Co DOOH ad

New York Bakery Co owner appoints global media agency

Grupo Bimbo has consolidated its media account.

A black and white photo of Guy Marks and Philippa Brown

PHD names new global CEO as Philippa Brown steps down

Brown, who was appointed to CEO role in 2019, is succeeded by Guy Marks.

A woman lying back with eyes closed on a sofa

One in 10 agency staff has quit their job due to stress of pitching

Half of respondents reported signs of stress during the pitching process.

Front cover of Dentsu Integrated report 2023

Dentsu international whistleblowing reports more than double

Majority of complaints related to 'respect, bullying, harassment, discrimination' category.

Mark Read

WPP downgrades forecast but UK 'grew strongly, led by Group M'

Organic growth of 9% in the UK but a 4.5% decline in the US.

Flora plant butter on crumpets

Flora owner appoints global media agency

Move follows Lucky Generals winning Upfield's pan-European creative account.

Group M ad forecast report

Group M forecast: Digital expansion powers global ad revenue growth

Digital OOH, CTV and retail media fastest-growing channels.

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