A character-building plan
Brand mascots can significantly bolster awareness, but is there a downside to them?...
The Marketing Profile: Oscar Nieboer of Betfair
LONDON - Recalling the day he held a press conference with Sir Alex Ferguson to announce the brand's...
Visa extends Olympics deal until 2020
LONDON - Global Olympic sponsor Visa has extended its association with the games until 2020....
Sponsorship Agency League Table 2009
The discipline is back on the rise after taking some tough hits from the media in the recession. Bra...
Visa sponsorship deal ends Team 2012 row
LONDON - UK Sport has signed up global Olympic partner Visa as the 'presenting partner' of its Team ...
ING walks out on Renault F1 following 'Crashgate'
LONDON - ING has abandoned itstitle sponsorship of Renault following the team's 'Crashgate' scandal,...
Aegon adds Masters sponsorship to tennis portfolio
LONDON - Insurance brand Aegon has boosted its presence in tennis by agreeing a five-year title spon...
Moneysupermarket appoints MCBD to £25m creative account
LONDON - Moneysupermarket has appointed MCBD to its creative ad account following a pitch....
Santander agrees McLaren F1 extension
LONDON - Banco Santander has today extended its partnership with Vodafone McLaren Mercedes with bran...
Santander switches to Ferrari
MILAN - Santander has announced that it is switching its sponsorship partnership from McLaren Merced...