Interflora legal victory over M&S signals new 'cautious' approach to keyword bidding
Brands are likely to be more cautious when bidding online for competitors' keywords and phrases foll...
Nike campaign asks fans to put country before football club
Nike is to weigh into football's club-versus-country debate with a new social media campaign called ...
Kellogg's hits back at own-label with top secret Special K recipe
Kellogg's is taking a leaf out of Coca-Cola's book by creating a top secret new recipe for its Speci...
Morrisons strikes 25-year deal with Ocado
Morrisons, the UK's fourth biggest supermarket chain, is to make its first foray into online grocery...
Paddy Power has 'no' plans to end controversial ads
Paddy Power today said it has "no" plans to pull back from running controversial advertising and cla...
Waitrose replaces Brit as England cricket team sponsor
Waitrose is to replace Brit Insurance as the primary sponsor of the England cricket team, marking it...
Waitrose marketer behind Heston and Delia ads departs
Sarah Fuller, the Waitrose head of marketing who is credited with being one of the key architects be...
RFU recruits first head of CRM after admitting data failings
The Rugby Football Union (RFU) is recruiting its first head of CRM as it seeks to better manage its ...
Starbucks defends 'healthy options' in wake of health minister attack
Starbucks has moved to defend its reputation in light of a verbal attack from health minister Anna S...
Walkers appoints Tropicana's Peter Charles as marketing director
PepsiCo has appointed Tropicana marketing chief Peter Charles as marketing director of sister brand ...
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