The rise of discreet luxury and a new consumer elite
As the global recession continues to influence spending habits and social trends, we are witnessing ...
Sector Insight (interactive): deodorants and body sprays
Although essential to many of us, these products depend on innovation to thrive....
Unilever's Jon Goldstone: A great brand can't stand for 'cheap'
The FMCG company's vice-president for brand-building, food and ice cream has a broad remit, but a fo...
Taxing issues for marketing as brand trust is called into question
From the Jimmy Savile scandal at the BBC to Starbucks' and Amazon's tax avoidance, corporate brands ...
Sector Insight (interactive): toilet care
Consumers are determined to spend as little as necessary on cleaning products...
Sector Insight: furniture retail
The recession hit the sector hard, and its expenditure-limiting effects still linger...
Sector Insight: dishwashing detergents
Fairy and Finish are the major brands in a sector where own-label has taken a hit....
Sector Insight: laundry detergents and fabric conditioners
Big brands still dominate, but bargain-hunting consumers are far from loyal...
Sector Insight: nappies and baby wipes
The raising birth rate continues to benefit almost every brand within the sector...
Sector Insight: soap, bath and shower
Viewed as essentials, recessionary cutbacks have failed to hit cleansing products....