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O2 plans to sidestep rugby logo ban

O2 is planning a guerrilla-style marketing campaign to promote its sponsorship of the England Rugby ...

Tories pioneer political text campaign

The Conservative Party is claiming a political first with the launch of an SMS campaign that it clai...

Halfords in talks with The Link on hands-free deal

Halfords and The Link are planning to exploit new legislation banning driving while using a handheld...

Sendo hires Mustoes to challenge mobile giants

Sendo, the British mobile phone manufacturer, has handed Mustoes an international ad brief to help i...

BRANDING: Orange builds store to back 'Learn' message

Orange is to open a flagship store to help consumers make the most of their mobile phones. The outle...

T-Mobile picks ex-BBC man as boss

T-Mobile has hired David Grint, the former BBC marketer who oversaw the corporation's advertising re...

Post Office signals telephony rethink

The Post Office is reconsidering its presence in the domestic telephony market just 14 months after ...

Tesco plans foray into home telecoms arena

Tesco is to enter the domestic telecoms market this summer under the brand name Tesco Talk, and is p...

Vodafone buys media in Kuwait ahead of war

Vodafone is launching a marketing blitz centred on Kuwait City International Airport - just as the i...

Orange selects ex-Campbell's chief

Orange has drafted in Rob Rees, the former marketing director of the Campbell Soup Company, to help ...

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