Profile: Web master - Guy Phillipson Chief executive, Interactive Advertising Bureau
Guy Phillipson was never meant to have a career in marketing. The 45-year-old chief executive of the...
Direct News: 3 prepares to make debut in direct sales
Loss-making mobile phone operator 3 is to make its debut in direct-to-consumer sales through the lau...
Direct News: Siemens plots debut customer strategy
Siemens Mobile, the troubled handset manufacturer, is to take the fight to rivals Sony Ericsson and ...
Telecom firms top for sports sponsorships
The total amount spent on new or renewed sports sponsorship deals in the UK fell to $953m (£509.5m) ...
Sony Ericsson sponsors WTA tour in £47m tie-up
Sony Ericsson has struck an $88m (£46.6m) deal to sponsor the WTA women's professional tennis tour....
Agency of the Year: Creative Agency of the Year - Clemmow Hornby Inge
Three years on, CHI combines a storming new business record and impressive client results with sound...
O2 wins top effectiveness award
Mobile operator O2 has taken top honours at this year's IPA Effectiveness Awards, with its advertisi...
Nokia hires Coca-Cola veteran for global position
Nokia has poached top Coca-Cola executive Keith Pardy to be its global marketing chief as it seeks t...
HP set to engage young women with Elle tie-up
Hewlett-Packard (HP) is specifically targeting young women for the first time through a pan-European...
Wanadoo links with Time for distribution
Wanadoo has signed a distribution deal with computer manufacturer and retailer Time Group. The inter...