Mark Kleinman on marketing and the City: A different sort of ROI
Retailers rely on a sound understanding of consumers - an understanding worth its weight in gold....
Mark Kleinman on marketing and the City: Marc Bolland leaves the Morrisons' brand in good shape
Marc Bolland's decision to take up the reins at M&S does not necessarily spell disaster for Morrison...
Mark Kleinman on marketing and the City: Can Ocado deliver more?
Al Gore joins a list of high-profile investors in the online supermarket as it steps up its operatio...
Mark Kleinman on marketing and the City: brand 'copycats'
Diageo's 'copycat' case against Sainsbury's will have implications for all brand-owners and retailer...
Mark Kleinman on marketing and the City: Alliance Boots' big gamble
The chemist's decision to install former HBOS chief Andy Hornby is a potentially risky move...
Mark Kleinman on Marketing and the City: Tesco wins Clubcard points
LONDON - The supermarket's overhaul of its loyalty scheme should give it a timely sales and data. bo...
Mark Kleinman on marketing and the City: The ins and outs of M&S
Sir Stuart Rose's exit looks likely to be sooner, rather than later, but where is the obvious succes...
PROFILE: Shop steward - Andrew Woodward, Head of marketing, John Lewis
Few Englishmen would admit to mixed feelings about Jonny Wilkinson's Rugby World Cup-winning drop go...
DIRECT: John Lewis plans major customer contact work
The John Lewis Partnership is planning a major investment in relationship marketing this year to cou...
Morrisons' £3bn Safeway deal to spark price war
William Morrison's £3bn takeover of Safeway looks set to fuel a supermarket price war among the indu...
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