Michael Kors tempts fans with New York treasure hunt
Experience ties in with campaign for brand's new Wonderlust fragrance....
Dior brings beauty looks to life with immersive event
Pop-up runs until 19 May in Los Angeles....
Clinique creates pop-up with skincare quiz
Estée Lauder brand activation will run for 10 days in New York....
Chanel to stage all-red New York pop-up
Activation will take place over two weeks....