PROFILE: Fully charged - Alex Batchelor, Executive director of worldwide brand, Orange
The job of global brand chief for Orange does not appear the easiest in the world at the moment. On ...
BT adds CHI and Fallon to line-up
BT has beefed up its roster of ad agencies, adding Clemmow Hornby Inge and Fallon to work on "critic...
Orange invests £8m in business-focused ads
Orange is ploughing £8m into its biggest-ever business-focused campaign in an attempt to boost ...
PROFILE: Virgin's US ambassador - Brenda Ross, Vice-president of marketing, Virgin Mobile USA
"A marketing job at Virgin is the best job in the world," according to Virgin Mobile's US marketing ...
MEDIA: Carphone Warehouse retains Radioville
Carphone Warehouse, the UK's biggest radio advertiser, has reappointed specialist radio creative ag...
MEDIA: Carphone Warehouse retains Radioville
Carphone Warehouse, the UK's biggest radio advertiser, has reappointed specialist radio creative ag...
BRAND HEALTH CHECK: BT - Can BT improve ailing brand by dumping ET? BT has once again turned to Hollywood for its ad inspiration, but is a big-budget drive the way forward or should BT focus on its core strengths?
So BT is finally giving ET the chop. After much speculation, its advertising campaign featuring the...
Orange calls in agency appraisal group
Orange has drafted in an agency appraisal consultancy, Relationship Auditing and Management (RAM), ...
NEW MEDIA: Momentum plans 'text message' buzz
Momentum Pictures is to launch a major text messaging marketing push this summer to promote teen mo...
Virgin chief lands global Mobile role
Virgin Mobile has named senior Virgin marketer Brenda Ross as its first international marketing dir...
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