Can deliberately provoking ad complaints work as a marketing strategy?
Two very different types of campaigns from BrewDog and John Lewis have drawn consumer complaints rec...
What went wrong at Gap and how will it fare online-only?
The retailer will cease to have a physical presence on the high street by the end of September....
Review of 2020: The year society needed brands to pull their weight
As part of Campaign's 'Not Normal' series of essays about 2020, we look at how brands stepped up as ...
MediaCom wins Cannes network accolade and takes Grand Prix for Tesco 'Food love stories'
MediaCom and Bartle Bogle Hegarty London have won the Grand Prix in the Media Lions category for Tes...
Tiffany tops most-desired poll among high-spending fashion consumers
Gifts from the upmarket jewellery retailer Tiffany are the ones consumers who spend more than £100 a...
Hottest virals: Wes Anderson gets stylish with Prada, plus Bupa and Google
The latest viral video hits from Prada, Bupa and Google....
Tesco's wine supremo shines a light on UK wine habits
Dan Jago, the highly-respected category director of beers, wines and spirits, at Tesco revealed some...
Hottest virals: Skype's tear-jerker tells the story of an improbable friendship
The latest viral video hits from Skype, Samsung and Asics....
'Disappointment' as less than half of food brands pledge to reduce saturated fat
Nestlé, Tesco and Subway are among a number of companies to have signed up to a government pledge ai...
Hottest virals: Adidas scores a slam dunk with NBA star Derrick Rose
The latest viral video hits from Adidas, Volvo and FX....
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