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McDonald’s puts pounds 33m into backing Olympics

McDonald’s has chosen to back the Olympics despite recent scandal associated with the movemen...

CERT picks Claydon Heeley for e-launch

CERT Group, one of the UK’s largest wine distributors, has appointed Claydon Heeley Jones Mas...

DIRECT: Briefs

7C, the call centre operator, has raised pounds 28.5m in investment from Tarrant Venture Partners, ...

DIRECT: Briefs

FIFA, the global football body, has appointed UK-based Promotional Partners Worldwide as its licens...

DIRECT: Briefs

MediaCom TMB North has launched a direct marketing arm to specialise in direct response media. The ...

DIRECT: Guinness in Euro 2000 take-home DM

Guinness GB is launching a direct marketing and sales promotion campaign to drive sales of Guinness...

DIRECT: Briefs

Ladbrokes has brought in Palmer Hargreaves Mint to develop a direct mail programme to drive consume...

DIRECT: Andrex and Tango win top promotion awards.

Andrex and Tango have swept the board at this year’s Institute of Sales Promotion (ISP) award...

DIRECT: Briefs

Sir Michael Heron, the former chairman of the Post Office and the National Vocational Qualification...

UDV in review of pounds 15m direct agency line-up

United Distillers & Vintners is reviewing its pounds 15m below-the-line budget in an attempt to bui...

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