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IDV chief steers UDV spirits task

United Distillers & Vintners (UDV), the spirits division of drinks giant Diageo, has appointed Tony...

STOP PRESS

British Digital Broadcasting has appointed Marc Sands as director of brand marketing. He is current...

Asian crisis hits Diageo’s profits

Drinks giant Diageo became one of the first premium brand manufacturers to reveal the full impact o...

Tricon hands KFC chief Euro role

Tricon International Restaurants has selected Martin Shuker, UK marketing director of its KFC fast-...

Profile: Touching Bass - MARK HUNTER MARKETING DIRECTOR BASS BREWERS

There is a bit of a paradox about Bass’s new marketing director, Mark Hunter. On one hand he ...

Diet Coke

A sexy office window cleaner looks ready to bare all in the latest Diet Coke campaign. A gang of fe...

DMB&B dishes up McCain foods

McCain Foods has hired DMB&B to handle the advertising for all its products. It has briefed the age...

Bass rejig kicks off with Carling

Bass is to begin a major reinvestment in its brand portfolio with the pounds 24m through-the-line r...

Asda’s Northern roots boosted in film link-up

Asda is capitalising on its Yorkshire roots by linking with the campaign to promote this week&rsquo...

Quality back on top as Guinness builds UK share

Guinness is to take its advertising back to basics in a bid to re-educate consumers about the quali...

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