Unilever links up with 24 for branded content blitz
LONDON - Unilever is boosting its investment in branded content through a cross-platform tie with hi...
Coke Zero poised for football-based drive
LONDON - Coca-Cola is to place football at the centre of its spring marketing activity for Coke Zero...
Ad ban triggers revenue havoc at teen channels
LONDON - Ofcom's shock decision to extend the ban on ads for food and drink high in fat, salt or sug...
Copus to leave Virgin Atlantic after 12 years for charity
LONDON - Alison Copus, marketing director at Virgin Atlantic, has stood down to set up a new project...
TUI appoints Krow to £15m advertising account
LONDON - Holiday group TUI has appointed Krow to handle its £15m advertising account, in a blow to i...
Virgin to hire global brand chiefs to police growth
LONDON - Virgin is planning to develop its key brands, including V Festival, across the world and is...
Coke Zero cannibalises regular and Diet variants
LONDON - Coca-Cola has gained negligible incremental revenue from its £10m investment in Coke Zero's...
Masterfoods to extend Galaxy brand with two launches
LONDON - Masterfoods is to extend its Galaxy chocolate brand into milk shakes this October, despite ...
Minute Maid sales crash prompts delisting threat
LONDON - Minute Maid has seen its volume sales plummet by a quarter in the wake of distribution prob...
McDonald's to reduce salt on french fries by 50%
LONDON - McDonald's is extending its salt-reduction programme in response to continuing consumer con...