Profile: Soft-drink czarina - Julia Goldin Marketing director, Coca-Cola GB
When Julia Goldin was growing up behind the Iron Curtain in St Petersburg in the then Soviet Union, ...
Burger King parachutes in US chief for top UK role
Burger King UK's marketing chief, Paul Reynish, has quit the company after less than two years....
Profile: Healthy recovery - Rob Murray, Marketing director, Ryvita
The harbour town of Poole in Dorset is an unlikely location for a revolution of one of the UK's most...
Domino's introduces first 'upmarket' pizza
Domino's is bringing one of its most successful pizzas in the US to the UK as part of the chain's at...
Colman's calls review for major brand relaunch
Unilever Bestfoods is talking to agencies about handling a relaunch of its 190-year-old Colman's bra...
PepsiCo Europe names top beverages marketer
PepsiCo has parachuted in David Johnston as chief European marketer for beverages following the exit...
Branding news: Calypso in switch to clear pack designs
Calypso, the children's soft drinks company, has overhauled the packaging of its entire portfolio, h...
Ame to emphasise fruit content in £4m revamp
Britvic is responding to the consumer backlash against unhealthy drinks with a £4m relaunch of wellb...
Tropicana in ad rethink to counter Minute Maid
PepsiCo has overhauled the £10m marketing strategy of its Tropicana drinks division to stave off the...
McDonald's unveils £8m ads to win over women
McDonald's is aiming to boost its popularity among women with the launch of an £8m, multiple-country...
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