Lloyds TSB
Lloyds TSB will next week run the first advertising campaign promoting its absorption of pension sp...
Brand Masters: Stelios Haji-Ioannou - Easy does it/In the first of a monthly series of Brand master interviews, Stelios Haji-Ioannou tells Danny Rogers about his back-to-basics philosophy and future plans for the Easy Empire
It was easy to spot Stelios when he walked into the throbbing EasyEverything cafe, because he looke...
Briefs
Bradford Council has appointed Owen Williams, strategic planning director at advertising and market...
PROFILE: Customer-centric - Simon Waugh, Group marketing director, Centrica
Simon Waugh is looking chilled. A lot more relaxed than the last time I interviewed him almost two ...
Abbey’s One Call to target families
Abbey National is introducing a direct advice brand called One Call, which is aimed at selling a ne...
NEW MEDIA: Economist picks agency for web growth
The Economist has hired internet consultancy Methodfive to develop its international web strategy....
DIRECT BRIEFS
Air Miles, the British Airways-owned loyalty scheme, has hired Black Cat Direct, following a compet...
Thomson loyalty card braves the annual price war
Thomson Holidays has launched its first loyalty scheme on the back of a credit card, amid early ind...
National Savings puts pounds 5m into branding bid
National Savings, the government-backed personal savings bank, this week launches its most intensiv...
NEW MEDIA: Air Miles opens new unit with a one-to-one aim
Air Miles is investing in new technology to develop interactive capabilities and move toward one-to...