How agencies are modernizing their parental leave policies
Agencies have expanded and evolved their benefits since the early pandemic with extended time off an...
Agency Performance Review 2024: The making of a modern return-to-office policy
Employers and their employees butted heads over increasing and enforced return to office requirement...
US sweeps Warc’s Media 100 ranking with purposeful campaigns
As brands are increasingly hesitant to take stances, they could come up empty-handed come awards sea...
Tech and purpose underpin the top-awarded US creative campaigns
The most awarded campaigns of 2023 did not necessarily come from the top brands and advertisers, acc...
US agency rankings: Late 2023 wins shake up year-end media and creative tables
The final 2023 data tables include new wins from November and December....
Super Bowl LVIII ads were not effective at reaching diverse audiences
An analysis of data from Alltold and System1 shows that while diverse characters got more screen tim...
Why celebrities have become a staple of Super Bowl ads
In the past eight years, the number of brands casting celebrities in their Super Bowl commercials ha...
US agency rankings: Shares of global wins bump UM and PHD to top media spots
Meanwhile, a relatively stagnant creative table shows that more new business wins don’t always boost...
How hazy cannabis advertising regulations are stunting business growth
Cannabis marketing requires a nimble approach, but the regulations — which vary state to state and a...
3 key takeaways from Cyber Week 2023
Data from Adobe, Salesforce, Shopify and more indicate an increase in mobile shopping and dependence...