Analysis
The C-suite tangle: Why CMOs need to speak a new language to win over critics
Four CMOs explore the evolving dynamics, essential skills, and how CMOs need to speak more CFO and CEO to be
Why women’s health has become a priority for brands
Check out how marketers can best reach women and discuss their health needs in a post-pandemic world.
How brands are going for gold at the Paris Olympics
How brands are maximizing ad spend at the mega sporting event, the keys to a winning marketing strategy, and the
Meta’s CMO on navigating cuts, competition and critics
Longtime executive Alex Schultz details the complexities of marketing a technology giant.
Brands plan for a quiet Pride Month
Agencies report dwindling projects and an overall lack of communication from clients regarding Pride Month plans.
Will zero-party data restore consumers' trust in brand value?
Allowing individuals to willingly and conveniently share their data in exchange for better experiences can be a win-win. But as
Takeaways from the 2024 upfronts: Maintaining the status quo
Nielsen panel remains primary currency as buyers chart familiar territory.
Legacy media faces swirl of challenges as 2024 Upfronts kick off
Disney, NBCUniversal, Warner Bros. Discovery and Paramount will pitch their wares at the annual buying showcase as ongoing business struggles
What are the top triggers for consumer boycotts across global markets?
Shunning companies whose products pose health risks stands out as the primary motivation for consumers worldwide to cancel brands.
The Tesla trial: Can brands thrive without a traditional marketing team?
Tesla CEO Elon Musk reversed course from a traditional advertising push last month by scrapping a freshly formed marketing team.
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