Navigating the future of TV streaming: 2024 is the year advertisers will cut the cord

The TV streaming landscape is ever evolving and marketers are working hard to stay one step ahead of trends in TV streaming. With over 75 million active accounts and close partnerships with several publishers and advertising partners, Roku has a unique viewpoint on emerging trends and themes that will shape the industry in 2024. Jordan Rost, Roku’s head of ad marketing, will dive into these insights to help guide marketers in the year ahead.