Campaign Savvy
AI is breaking the agency business model
A tool that promises efficiency and automation is counterintuitive to a time and materials business.
Media industry has changed, but upfronts remain
The annual buying confab remains a stalwart tradition on the advertising calendar despite profound evolution of the media ecosystem.
Carpe diem: Digital transformation is poised for a comeback
Generative AI will reignite the need for transformation services and digital agencies must be ready to step up.
It’s two steps forward, one step back for gender equality
Progress isn’t linear for women in advertising and in society.
A budding tentpole takes root in Miami Beach
Possible has all the makings of an annual advertising tentpole in an era of efficiency, but lacks a distinct theme.
Diversity and sustainability drop down adland’s agenda
In a year of economic uncertainty and generative AI capturing the zeitgeist, Campaign’s annual deep dive into the agency sector
MediaLink-UTA dispute signals end of an era for advertising excess
The lavish lifestyle of media and advertising executives is on the way out in the age of cost-cutting.
Generative AI is here — but it’s not ready for prime time
The ad industry is experimenting heavily with gen AI, but deploying it widely on client work comes with too many
An unprecedented attack on DE&I
As corporate and societal DE&I initiatives remain under attack, the industry must push twice as hard to prioritize them.
Agencies should revisit the recent past as they embrace principal-based buying
Holding company results indicate buying media upfront and reselling it to clients is good for margins — but is it
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