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Articles: 534 Results
Campaign Tech Talks Cookie Deprecation logo

Campaign US Tech Talks: Cookie Deprecation

How to navigate this shift in targeting, measurement and attribution.

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Is today’s TV and video measurement upfront or unreliable?

Brands, agencies and publishers must pivot from traditional metrics to more insightful indicators of campaign success.

Innovid sponsored panel featuring Lydia Daly
Innovid sponsored panel featuring Dave Helmreich
Innovid sponsored panel featuring David Cohen
Innovid sponsored panel featuring Miles Fisher
Innovid sponsored panel featuring Sam Bloom
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Campaign US Tech Talks: Navigating a streaming-first marketplace

How to adapt to the evolving and complex measurement landscape.

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How to measure ads more effectively in a streaming-first marketplace

Advertisers are struggling with measuring ads in an evolving TV landscape. Daniel Tjondronegoro, co-founder of Beatgrid, looks at how brands

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Be ready or fly blind: brands need to ensure they are fully prepared for the cookieless future

Captify's Amelia Waddington explains how advertisers can move confidently into the next phase of data-driven targeting.


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