Content Labs
Campaign US Tech Talks: Cookie Deprecation
How to navigate this shift in targeting, measurement and attribution.
Is today’s TV and video measurement upfront or unreliable?
Brands, agencies and publishers must pivot from traditional metrics to more insightful indicators of campaign success.
Campaign US Tech Talks: Navigating a streaming-first marketplace
How to adapt to the evolving and complex measurement landscape.
How to measure ads more effectively in a streaming-first marketplace
Advertisers are struggling with measuring ads in an evolving TV landscape. Daniel Tjondronegoro, co-founder of Beatgrid, looks at how brands
Be ready or fly blind: brands need to ensure they are fully prepared for the cookieless future
Captify's Amelia Waddington explains how advertisers can move confidently into the next phase of data-driven targeting.
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