Content Labs

Campaign US Tech Talks: Cookie Deprecation

How to navigate this shift in targeting, measurement and attribution.

Is today’s TV and video measurement upfront or unreliable?

Brands, agencies and publishers must pivot from traditional metrics to more insightful indicators of campaign success.

Lydia Daly: Marrying art & science to get the most out of CTV advertising

Dave Helmreich: Keeping CTV open for everyone & controlled by no one

David Cohen: Navigating the 'in-between state' of CTV advertising

Miles Fisher: From streaming infrastructure to creative, it’s all about the viewer

Sam Bloom: Outcomes, Audiences & optimization: The recipe for CTV ad performance

Campaign US Tech Talks: Navigating a streaming-first marketplace

How to adapt to the evolving and complex measurement landscape.

How to measure ads more effectively in a streaming-first marketplace

Advertisers are struggling with measuring ads in an evolving TV landscape. Daniel Tjondronegoro, co-founder of Beatgrid, looks at how brands

Be ready or fly blind: brands need to ensure they are fully prepared for the cookieless future

Captify's Amelia Waddington explains how advertisers can move confidently into the next phase of data-driven targeting.