Campaign Creative Fix
May 27, 2024

Welcome to Campaign US' weekly roundup of creative news and campaigns.


Campaign’s latest in Creativity

Watch: Pedro Pascal fronts Corona La Vida Más Fina campaign
The Information Watch: Pedro Pascal fronts Corona La Vida Más Fina campaign

Bailey Calfee

The ads lean into the brand’s “modern Latino ethos.”

 
Comic Relief USA taps into childhood nostalgia for Red Nose Day campaign
The Information Comic Relief USA taps into childhood nostalgia for Red Nose Day campaign

Bailey Calfee

EXCLUSIVE: Beyond the signature red nose, Childhood Dreamstakes uses nostalgic experiences to incentivize donations.

 
Amazon ad puts the focus on envious CMO
The Information Amazon ad puts the focus on envious CMO

Will Green

The campaign was created by Anomaly New York.

 
Liquid Death is giving one lucky fan a jet. No, really
The Information Liquid Death is giving one lucky fan a jet. No, really

Diana Bradley

Another beverage brand joked about doing this in the 1990s. Liquid Death promises this is the real deal.

 
Moen highlights water scarcity and endangered animals with AI-generated social campaign
The Information Moen highlights water scarcity and endangered animals with AI-generated social campaign

Eric Berger

The campaign’s launch coincided with Endangered Species Day.

 
 
PARTNER CONTENT
David Cohen: Navigating the 'in-between state' of CTV advertising
 
Miles Fisher: From streaming infrastructure to creative, it’s all about the viewer
 
Sam Bloom: Outcomes, Audiences & optimization: The recipe for CTV ad performance
 

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